co-branding 結果共2筆

Discover how convenience stores in Taiwan achieved record-breaking revenue of NT$412.6 billion in 2023, with individual stores surpassing NT$30 million in sales. Explore the growth strategies, consumer trends, and co-branding initiatives that have propelled this sector to new heights.

Discover a new winter ice cream flavor in Taipei, featuring vanilla and a Sichuan peppercorn oil infusion. This collaboration between a convenience chain and a spicy hotpot restaurant offers a sweet and numbing taste without intense spiciness. With winter ice cream sales reaching over a million units, this co-branding strategy could result in double growth. Primarily popular among customers over 40 years old, winter ice cream flavors tend to be richer compared to refreshing summer varieties. Explore the unique business opportunities and challenged consumer perceptions created by promoting ice cream during the winter season.